Coca-Cola's 2025 Christmas ad was made from 70,000 AI-generated clips
By Coca-Cola (med Silverside AI og Secret Level)Built and shared by Coca-Cola (med Silverside AI og Secret Level), not by me. Summarised from the public sources below. Check them before you rely on a number.
- Who
- Coca-Cola (med Silverside AI og Secret Level)
- Category
- Creative & media
- Source
- Web
- Dates
- Published 3 Nov 2025 · Found 17 Oct 2026
Coca-Cola recreated its classic Christmas ad "Holidays Are Coming" with generative AI together with the studios Silverside AI and Secret Level. The ad was criticized for using AI but earned a top rating in an independent test of ad effectiveness.
What they built
Using generative AI tools, the teams controlled camera angles, physics and character consistency with visual annotations that mimic a director's workflow. According to coverage, over 70,000 AI-generated video clips were prompted, produced and refined into the finished films. The music was recorded by real musicians, and AI makes it easy to create versions for different markets.
The result
System1's Test Your Ad panel gave the ad 5.9 stars, the highest possible score, and rated it exceptional for short-term effect and brand recognition.
Sources
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