Personio's AI SDR booked 140 meetings in 7 days and cut rep research from 2 hours to 15 minutes
By Philip Lacor (Personio)Built and shared by Philip Lacor (Personio), not by me. Summarised from the public sources below. Check them before you rely on a number.
- Who
- Philip Lacor (Personio)
- Category
- Sales & CRM
- Source
- X
- Dates
- Published 7 Mar 2026 · Found 17 Oct 2026
Under CRO Philip Lacor, HR platform Personio (400-person sales team) went from casual LLM use to 400+ AI assistants in six months. Its AI chat SDR and research assistants measurably sped up pipeline.
What they built
A working group of the data team, RevOps with two dedicated GTM engineers, and the business teams built 400+ assistants. One is an expansion-SDR research assistant that prepares customer briefs before cross-sell calls. Another is Qualified's AI chat "Nia" on the website, which books demo meetings around the clock as soon as prospects ask.
The result
Reported: Nia booked 140 meetings in 7 days across 200,000 website sessions. SDR research time fell from 2 hours a day to 15 minutes and pipeline per FTE roughly doubled.
Sources
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SaaStr's AI agents booked 600 meetings and closed $2.7M from neglected leads
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By Chandler Bolt (Selfpublishing.com)
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