Customer service

Pandora's AI service agent resolves 60% of customer inquiries without a human

By Pandora (David Walmsley, Chief Digital & Technology Officer)
Salesforce Agentforce

Built and shared by Pandora (David Walmsley, Chief Digital & Technology Officer), not by me. Summarised from the public sources below. Check them before you rely on a number.

Who
Pandora (David Walmsley, Chief Digital & Technology Officer)
Category
Customer service
Source
Web
Dates
Published 8 Oct 2025 · Found 17 Oct 2026

Danish jewellery maker Pandora replaced its old chatbot with Agentforce-based AI agents for customer service and online gift advice. The service agent handles about 40,000 conversations a month and resolves around 60% of inquiries without escalation, compared with about 40% for the previous chatbot.

What they built

Pandora runs two agents on Salesforce Agentforce. Clara is a customer service agent on the website, launched in mid-February 2025, that answers inquiries and hands over to a human when needed. Gemma is a sales agent that recreates the in-store gift-advice conversation online. The agents help Pandora absorb demand peaks such as the Christmas season, when it earns about 40% of its annual revenue.

The result

Self-reported: 40,000 conversations a month, 60% autonomous case deflection (up from about 40% with the previous chatbot) and a 10% increase in net promoter score.

Sources

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